Privacy Policy

Urban Cat Systems Ltd. ("we", "our", "us") is committed to protecting the privacy and security of the personal data we collect and process. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you interact with our services, products, and online platforms. We operate in the IoT manufacturing and solutions industry, providing smart devices, software development for monitoring platforms, data analytics, installation, technical support, supply chain management, and system integration.

Who We Are

Urban Cat Systems Ltd. is a company registered in the United Kingdom, specialising in the design and manufacturing of innovative IoT solutions. Our services include the development of smart devices, sophisticated software for data monitoring and analysis, and comprehensive support to ensure optimal system performance and integration. Our registered address is:

Information We Collect

We collect various types of information to provide and improve our services, including:

• Information You Provide Directly to Us

  This includes personal data you provide when you:

  • Register for an account on our monitoring platforms or other online services.
  • Contact us for inquiries, technical support, or service requests.
  • Enter into a contract for our IoT devices, software solutions, or installation services.
  • Participate in surveys, provide feedback, or engage in other forms of communication.
  • Examples include names, contact details (e.g., business address), professional details, and billing information.

• Information Collected Automatically

  When you use our smart devices, monitoring platforms, or interact with our online services, we may collect certain information automatically:

  • Device Data: Information generated by our smart devices, such as operational status, sensor readings, performance metrics, and connectivity data. This data is often anonymised or aggregated where individual identification is not required.
  • Usage Data: Details about how you use our software platforms and online services, including access times, features used, pages viewed, and interactions with the platform interface.
  • Technical Data: Internet Protocol (IP) addresses, browser type, operating system, unique device identifiers, and similar technical information.

• Information from Other Sources

  We may receive information about you from third parties, such as business partners involved in system integration projects (e.g., animal welfare networks) or service providers assisting with our operations, where such sharing is permissible and necessary for providing our services or performing contractual obligations.

How We Use Your Information

We use the information we collect for various purposes, primarily to deliver, maintain, and improve our IoT solutions and services:

• To provide, operate, and maintain our smart devices, monitoring platforms, and associated services, including installation and technical support.
• To improve, personalise, and expand our products and services, including developing new features and functionality based on data analytics of usage patterns.
• To understand and analyse how you use our services and devices, allowing us to enhance user experience and device performance.
• To communicate with you, respond to your inquiries, provide customer support, and send you technical notices, updates, and security alerts.
• To manage our supply chain operations, process transactions, and fulfil contractual obligations.
• To ensure the security of our systems and services, detect and prevent fraudulent activities, and troubleshoot problems.
• To comply with legal obligations and respond to lawful requests from public authorities.

Legal Basis for Processing (GDPR Compliance)

Under the General Data Protection Regulation (GDPR), we rely on the following legal bases for processing your personal data:

• Performance of a Contract: Processing is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract (e.g., providing our IoT solutions, technical support, or managing your account).
• Legitimate Interests: Processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms (e.g., improving our services, ensuring network and information security, or conducting business analytics).
• Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject (e.g., tax reporting, regulatory compliance).
• Consent: Where required by law, we may rely on your explicit consent for specific processing activities (e.g., for certain marketing communications). You have the right to withdraw your consent at any time.

Disclosure of Your Information

We may share your information with selected third parties in the following situations:

• Service Providers: We work with third-party vendors, consultants, and other service providers who perform services on our behalf, such as cloud hosting providers, analytics providers, IT support services, and payment processors. These parties are contractually obligated to protect your data and only use it for the purposes for which it was disclosed.
• Business Partners: For specific projects involving system integration (e.g., with animal welfare networks), we may share necessary data with our business partners to deliver the integrated solution. This will only occur with appropriate agreements in place.
• Legal Compliance and Protection: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency). We may also disclose your information to protect our rights, privacy, safety, or property, or that of our users or others.
• Business Transfers: In the event of a merger, acquisition, reorganisation, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

Data Security

We implement a variety of technical and organisational security measures designed to protect the integrity, confidentiality, and availability of your personal data. These measures include encryption, access controls, regular security assessments, and employee training. While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Data Protection Rights

Under GDPR, you have certain rights regarding your personal data. These rights include:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
• The right to withdraw consent: Where our processing is based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We may need to verify your identity before responding to your request.

International Data Transfers

As a UK-based company, your data may be processed in the UK or within the European Economic Area (EEA). Some of our service providers may operate outside the UK or EEA. In such cases, we ensure that appropriate safeguards are in place to protect your personal data in accordance with applicable data protection laws, such as relying on adequacy decisions, standard contractual clauses, or other lawful mechanisms.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: